TrueURL

Free redirect tool

Redirect Latency Checker

Every redirect makes visitors wait for another round trip before the real page loads. See exactly how long each hop in the chain takes, as a timing waterfall.

Runs

Why redirect latency matters

A redirect is a full extra request. The browser has to look up the next host, open a connection, negotiate TLS for a new domain and wait for the server, all before it can request the page itself. One hop on the same host may take a few dozen milliseconds, while a chain through a shortener, a tracking domain and an HTTP to HTTPS rule can easily add half a second or more, especially on mobile networks.

Redirect time comes before everything else, so it adds directly to Time to First Byte and Largest Contentful Paint. Lighthouse and PageSpeed Insights flag redirects on the main document for this reason.

How the timing is measured

For each hop, TrueURL measures the time from sending the request until the response headers arrive. That includes the DNS lookup and the TCP and TLS setup when a new connection is needed, plus the server's processing time, but not downloading the page body. The waterfall shows the hops in order, so the slowest one stands out.

Measurements are taken from the Cloudflare data center that runs your check, usually the one closest to you, not from your device. They show how fast each server responds, but real visitors add their own network latency on top of every hop. Repeat the run to smooth out noise: the first run may include cold DNS caches and new connections, while later runs are usually closer to the steady state.

What counts as a slow redirect?

As a rough guide, and the scale TrueURL uses to colour each hop's time:

  • Under 200 ms per hop: fast, typical for a redirect answered by a CDN edge or a simple web server rule.
  • 200 to 600 ms: acceptable, common for an application server or for a redirect to another domain that needs a new TLS connection.
  • 600 ms or more: slow. The redirect is probably generated by a heavy application, such as a CMS loading plugins or running a database lookup, rather than a simple rule.

The best optimisation is removing hops altogether. After that, answer redirects as close to the visitor as possible: a CDN or edge rule responds far faster than an application that has to start up just to send a 301.

How to make redirects faster

  • Link directly to the final URL on your site and in emails, ads and social profiles, so most visitors never hit a redirect.
  • Combine HTTP to HTTPS, host and slash rules into one hop; the HTTPS Redirect Checker shows whether yours already are.
  • Handle redirects in your CDN, load balancer or web server configuration instead of in the application.
  • Send an HSTS header so returning visitors skip the HTTP to HTTPS redirect entirely.
  • Avoid stacking link shorteners and tracking redirects on top of each other.

Guides

Frequently asked questions

How much does a redirect slow down a page?

It depends on the server and the distance, but each hop is a full round trip: typically tens of milliseconds for an edge redirect on the same host, and several hundred for a redirect to a new domain or from a slow application. Mobile networks add more. Measure your own chain above to find out.

Why are the times different from my browser's DevTools?

TrueURL measures from a Cloudflare data center, which usually has a faster connection to the target server than your device. Your browser may also reuse connections, skip a redirect thanks to HSTS or use a cached 301. Use the numbers to compare hops, not as an exact prediction of what each visitor experiences.

Why is the first hop much slower than the others?

The first request to a host usually includes the DNS lookup and a new TCP and TLS connection, and later hops on the same host may reuse part of that work. If a later hop is the slow one, look at what that server does to produce the redirect.

Should I run the check more than once?

Yes, if you want reliable numbers. Single measurements vary with network conditions and server load. Repeat the run a few times and look at the typical value rather than one outlier; caches warmed up by the first run often make later runs faster.

Does redirect latency affect SEO?

Indirectly. Redirect time adds to Time to First Byte and Largest Contentful Paint for visitors who arrive through the redirect, and LCP is one of Google's Core Web Vitals. On large sites, slow redirects also reduce how many pages a crawler can fetch in the same time.

Is the time for each hop the total page load time?

No. It's the time until the response headers for that hop arrived. The final page still has to download its HTML, styles, scripts and images afterwards, so redirect time is a delay on top of normal loading.